Four Ingredients for Successfully Selling Your Home

Early in my career I had a real estate professional explain that there are four factors in successfully selling a home. This may surprise you, but it’s not location, location, location, location. It’s Condition, Price, Access and Agent.


If you want top dollar for your home, you have to have your home in top condition. Think of it this way, your home is in a beauty contest competing with other homes trying to capture the heart of the same buyers. One of the biggest mistakes Realtors make is not helping sellers prepare their home for sale. One of the best things you can do before you sale your home is to have a home inspection. In today’s market buyers are looking for homes that are move-in ready. Also this reduces the chances a buyer will walk away due to minor or major repairs needed.

Consult with a professional stager. The condition of a home is so very important that we advise sellers exactly what to do room-by-room. To sell for top dollar, you need to show off space.


In today’s market buyers are looking for value. They have access to all available homes for sale in the area and compare your home with other properties on the market to see which home has the greatest value for their investment. So when selling your home think like a buyer and remain flexible in your ideas of what your home will sell for. You must also stay on top of your competition. Your agent should be watching your competition daily and advising you on changes that could affect you. If another seller bring their price down or offers incentives to a buyer, it can keep your home from selling. Homes that sit on the market become stale to buyers and makes them wonder what is wrong with homes that do not sale in a timely matter. A competitive price at the beginning will save you time and money.


There is a saying in real estate:  “If you can’t show it, you can’t sell it.” If you don’t allow buyers to see your home on their schedules – which may not always be yours – it will be very hard to sell and will surely take longer and cost you money. The hardest part of selling your home is to keep your home “show” ready at all times. Usually this requires an extra 30 minutes in the morning before you go to work to do make beds, do dishes, take the trash out and open the blinds. Plan a little longer if you have pets. I’m a pet lover but having a home for sale with pets can be a real challenge. A well thought out plan is important.


I see this role as more of a real estate consultant than the more traditional real estate agent. A great consultant should be advising you on matters of the real estate transaction that saves you time and money. They should be experienced in the market, sales trends, negotiating, and time-sensitive contractual elements of the transaction. According to statistics nearly 86% of all buyers begin their search for a new home on the internet. Your real estate consultant should be in tune with today’s buyers and maximizing their marketing dollars to showcase your home.

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